Yep, that would be me. How did that happen? And what it would mean for you or for your company? Let me explain in a few sentences. I had learned communication at university and I specialised in PR & Media studies. Far from education, but that was it. I went on the different path.
Long story short, at the beginning of my last job I managed to become the Digital Guy. Everybody addressed me like that, and everybody thought something different about it.
In reality, I was the digital project manager. My role involved delivering a product (a board game specifically) supporting the teaching of programming. I also created an LMS system to sell e-learning trainings for teachers.
But from my colleagues’ perspective, the main concept was that if I was the Digital Guy, I had to know these things:
- To write a CD or DVD. (And yes, that was still something we did with some products for teachers. In fact, they still do.)
- To solve problems if the internet did not work.
- Problems with the printers?
- etc.
That is how it began.
The digital area…
That concept slowly crawled into my bosses ears and minds.
When COVID hit, I wasn’t just managing printer issues anymore – I was shaping the company’s digital future. From my daughter’s room, I researched, tested, and implemented the tools that would keep us running: Zoom for communication and blended or online training delivery. Not to mention comprehensive LMS for records and analytics, and integrated workflow systems.
So, I was made head of the digital area and became responsible for everything related. Webshops, background systems, Google’s services, AI, online trainings, online support, blended trainings, administrative nuances, plugins, WooCommerce, H5P, online language courses etc..
Simply beautiful.
…and then the print…
Two or three years gone and a new area opened up for me: print products. New things, new workflows, new colleagues. Well, I had known them before, but we hadn’t closely worked together.
I managed to stabilize the workflow. I kept the desired deadlines with the editors. Most importantly, I lowered the number of mistakes in products. Implemented new tools like AI in the workflow to help deliver results.
I brought some new titles in, new topics and a new professional periodical – strengthening the educational part of my career.
…and then the results
So, that was the end of it. I was the Digital Guy, and I was the Education Guy, all in one.
What does it mean for you?
That I am centered around education but with a digital mindset. A digital mindset required for digital transformation, digital workflow, digital tools and assets.
That I successfully led projects around educational topics with a technical and digital background. This gives me technical understanding, which means I bridge the gap between technical teams and business stakeholders. I speak both languages: translating digital solutions into practical business outcomes that everyone can understand and implement.
And use.
The Bottom Line
I lived and worked through the messy reality of digital transformation from several aspects. I know where companies (and people) get stuck (spoiler: it’s not the technology). I’ve seen what works, what doesn’t, and how to avoid the expensive mistakes that kill digital initiatives.
Ready to stop struggling with digital transformation and start seeing results? Let’s talk about your specific challenges.